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2021-4-10 · 1990 was also witness to a direct assault on Rin when Nirma launched Nirma Super detergent cake with premium positioning. Nirma Super variant was launched in 1992 to expand the category and thereby preempt competition. In 1995 came Nirma Popular, with the same intention to cater to a different niche of the washing powder market.

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2022-4-5 · The problem was CREDIT OVERLOAD. Retailers were keeping Nirma in their shops but were showing tantrums in payments. Whenever Nirma’s salesman went to retailers to take payment, then retailers used to give some reason. After 3-4 months also, Nirma couldn’t get its payment. Nirma’s credit overload was too much that.

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2022-8-29 · Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 % lesser, thus providing a very attractive ‘value-for-money ...

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2014-11-6 · A little girl in a frilly white dress twirls her way into a pack of detergent, to the tune of a catchy jingle. Together with the Liril girl cavorting under a waterfall and Amul's plump little moppet, the Nirma girl remains one of the …

Case Study | Countering Competition: The Nirma Way

2021-4-10 · 1990 was also witness to a direct assault on Rin when Nirma launched Nirma Super detergent cake with premium positioning. Nirma Super variant was launched in 1992 to expand the category and thereby preempt competition. In 1995 came Nirma Popular, with the same intention to cater to a different niche of the washing powder market.