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2019-1-25 · Case overview/synopsis. Bliss Chemicals, through their flagship brand, MAQ washing powder, captured market share from global multinationals during a price war. Nevertheless, their competitive landscape and their customer base are dynamic; the company cannot afford to rest on its laurels for long. The case provides insight into the marketing ...
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2019-1-29 · Local brands are also more likely to use home-based and innovative marketing strategies. Case overview/synopsis Bliss Chemicals, through their flagship brand, MAQ …
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2021-7-7 · THE WASHING POWDER WARS South Africa - The price war in washing powder and liquid soap continues to benefit consumers as manufacturers have to absorb production costs and fight for shelf space. Some background The value of the laundry care market in South Africa reached R9.1 billion in 2012 and has been for the last 100 years a Unilever strong ...
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2021-1-4 · Not economically favorable. 2. Bold 2 in 1 Washing Powder with Fabric Softener 130 Wash. In this washing powder, you get 8.45 kilograms of washing powder. This washing powder is used for a long time or for a huge laundry. It comes with 2 in 1, which means Lavender and Camomile in a single box.
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2014-3-27 · Once dominated by Unilever brands such as Omo, Surf, Skip and Sunlight, the market for laundry detergents has been shaken up by the entrance of Maq, Procter & …
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2022-4-1 · Brazil: most popular washing powder brands 2020. In 2020, Unilever Brasil Ltda. was by far the company with the highest Consumer Reach Points (CRP) in the powder laundry detergent segment in ...
